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E-business and multichannel
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E-business and multichannel

A strong position on the Internet has become absolutely vital to our clients.
We support them through every step of the process :

  • Defining the Internet and multichannel strategy
  • Creating or optimizing corporate websites, online sales services and customer-focused interfaces with strong added value.

We deal primarily with health insurance and employee benefits, which are our core expertise but we also work on multi-risk approaches, including car and home insurance and savings.

SAMPLE PROJECTS

INTERNET STRATEGY DESIGN

Strategic Guidelines

  • Targets and access modes
  • Positioning and promise
  • Corporate and commercial contents
  • Traffic generation strategy

Traffic management and client experience

  • Depending on points of entry and content sought

Web channel architecture

  • Technical and technological aspects of implementation

Deployment schedule

  • In accordance with the evolution of contents
  • Taking into account feasibility constraints

Recommended governance and organization guidelines

  • Optimize the Web channel as a multi-disciplinary tool throughout the company
  • Design an Internet use charter and operational implementation plan

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CREATION OF ONLINE SALES SERVICES

Marketing guidelines

  • Definition of targets and products
  • Business plan
  • Connection with other channels

Site management

  • Integration into existing client websites
  • Traffic generation strategy
  • Customer experience and subscription process

Requirement Specifications

  • Drafting of the requirement specification document
  • Interaction with the Web agency in charge of design and with IT teams in charge of development

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They trust us

AG2R La Mondiale, Apicil, April, Audiens, BPCE, CA Assurances, Direct Assurance, FNMF, Groupama, Groupe D&O, Groupe France Mutuelle, Groupe Mornay, IMA, Ipeca, Kalivia, La Mutuelle Générale, Laboratoires Genevrier, LBP, MAAF, Macif Mutualité, MAE, Malakoff Médéric, Ma Nouvelle Mutuelle, Matmut, MCD, MGEN, MIP, MMA, MNFCT, Natixis Assurances, Optic 2000, SMENO, Sofinco, Swiss Life, Thélem assurances, Unilabs, Veolia

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